Older cohorts are impacting the retention rate, which means that it taking customers a long time to come back and make another purchase.
To tell more of the story of customers repeat purchasing behavior you look at:
the Repurchase Rate metric, to see how soon customers are coming back a second time.
Looks like ~XX% of your customers come back by month XX to make a second purchase.
the Customer Returning Rate to see the non-cumulative percentage of customers come back each month: XX% on average come back by month XX to make a second purchase
the Repeat Orders Rate per Cohort to see if a few customers would explain a large amount of repurchase rate: on average XX% orders are coming from your Repurchase Rate
Updated 2 months ago