Revenue

Data comes from Shopify

Metrics	Definitions
Refunds	The sum of the value of goods returned by customers or refunded.
Total Sales	Sum of revenue = gross sales - discounts - returns + taxes + shipping charges
Total Sales from New Customers	Sum of revenue on first-time orders = gross sales - discounts - returns + taxes + shipping charges
Total Sales from Returning Customers	Sum of revenue on repeat orders = gross sales - discounts - returns + taxes + shipping charges
Revenue Growth Rate	Percentage of the difference in revenue from one month to another.
Daily Shipping Revenue	Sum of shipping = shipping charges - shipping discounts - refunded shipping amounts"
Daily Shipping Costs	Sum of all shipment label purchased by the company.
Shipments	The number of shipment labels purchased each day.
MRR Monthly Recurring Revenue	A normalized measure of a business' predictable revenue that it expects to earn each month from all active subscriptions on any given date
New Users	# of people sign up & create an account on day of sign up.
New Customers	# of people sign up, create an account & create an order on day of signup
New Orders	Number of first orders (only 1 per customers) on day of first order
Gross Profit Margin	= (Gross Sales - COGS) / Gross Sales
ROI	ROI, is the total profit divided by advertising costs. For each $ spent on ads it shows how much are you getting. $1 = 100%